Pop culture fans have Comic Con, and Stranger Things fans have Stranger Con, but if you’re a health and wellness buff, there really isn’t a convention that you can go to—until now. Dwayne “The Rock” Johnson and his business partner Dany Garcia have recently announced the upcoming arrival of the fitness event Athleticon, and it sounds amazing.

Athleticon will showcase a combination athletics, wellness and entertainment, and the three-day event will include competitions, panels, live performances, and “exclusive premieres,” as the website states. You can also expect to explore facets of nutrition, healthy living, sport tech and fitness at the event.


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@therock and I invite you to…@athleticonatl!! The idea behind #ATHLETICON was to bring our passion for athletics, wellness and entertainment together into one epic and energizing event for EVERYONE to enjoy. It’s taken us years of planning to create a truly unique 360 experience that will satisfy your soul, inspire the best version of yourself AND be truly entertaining. Join us in my bio as we ignite, motivate and inspire – together. See you in ATL!! #ATHLETICON @tgcmgmt @sevenbuckscr @sevenbucksprod @endeavor @daverienzi

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Garcia is CEO and Chairwoman of The Garcia Companies and TGC Management, and she told CNN that Athleticon also hopes to host a movie premiere and a bodybuilding pro show.

And Johnson says that the event is a natural extension of his and Garcia’s interests. “We’ve always been committed to fitness and health—it’s what sustains us mentally and physically,” Johnson said in a statement. “Creating Athleticon is a natural extension of everything we do for our global audience who are connected to the people and brands that inspire them.”

The only downside of Athleticon? The fact that we’ll have to wait until next year to attend it. The event will take place from October 9-11, 2020 in Atlanta, Georgia, but you can sign up now for early access to tickets.

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