The battle between retail giant Amazon and homegrown e-commerce firm Flipkart is getting intense to tap the upcoming festive season. Walmart-backed Flipkart said it had added 30,000 direct jobs in its supply chain and logistics arm.

The company is expecting its seller partners to have added an estimated more than five lakh indirect jobs at their locations. The jobs were created for its festive season sale ‘The Big Billion Days’ (TBBD).

“By generating employment and enabling our sellers to scale their businesses now, we’re playing an important role in driving the industry and subsequently the economy,” said Flipkart CEO Kalyan Krishnamurthy.

All hired personnel undergo training in supply chain processes for their respective functions. They are also trained to handle point-of-sale machines, scanners, mobile applications and business process software, the firm said.

Flipkart’s rival Amazon said it had created more than 50,000 seasonal positions across its network of fulfilment centres, sorting centres, delivery stations and customer service sites this festive season. These have been created in Hyderabad, Chennai, Bengaluru, Pune and other cities.

“This enhancement will be instrumental in driving an exceptional experience during the upcoming ‘Great Indian Festive Sale,’” said Akhil Saxena, vice-president, India customer fulfilment, Amazon India.

Unemployed youth

India has struggled to convert its high rates of economic growth into good jobs, according to a report by the Centre for Sustainable Employment of the Azim Premji University. Currently, a 10% increase in GDP results in less than 1% increase in employment. The rate of unemployment among the youth and higher educated has touched 16%, said the report.

There has been steady growth in wages (adjusted for inflation) for the past decade and a half. Most sectors, except agriculture, have reported an rise in real wages by 3% or more annually. However, monthly earnings continue to be low in general as 82% of male and 92% of female workers earn less than Rs. 10,000 a month, said the report.

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