Fertiliser major IFFCO has partnered with Singapore-based technology firm iMandi to start an e-commerce platform for farmers, with an investment of about Rs. 80 crore.

An e-commerce app, ‘IFFCO iMandi’, has been introduced and would cater to 5.5 crore farmers already associated with the cooperative. A web portal has also been developed.

IFFCO’s subsidiary IFFCO eBazar Ltd has taken 26% stake in iMandi Pte Ltd.

“[The app] is a ‘one stop shop’ for agri inputs and produce, FMCG, electronics, loans, insurance etc,” IFFCO managing director U.S. Awasthi said.

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