Mahindra & Mahindra Ltd (M&M) unveiled its Furio range of trucks that compete in the category of intermediate commercial vehicles (ICVs) that are deployed to carry fruits, vegetables, parcels and other goods.
This range will enable M&M to complete its offerings in the commercial vehicles segment, top company officials said.
‘Part of Rs. 600-crore plan’
The company’s truck and bus division has invested Rs. 600 crore in developing the ICV range. A total of 21 trucks are being developed. These trucks, in the capacity of 7.5 tonnes to 16 tonnes, will be introduced in phases.
Four trucks in the capacity of 11-, 12-, 13- and 14-tonne were unveiled on Tuesday and these would be introduced in the market in about four months. Of the 21 trucks, seven would be introduced before BS VI regulations kick in, in 2020 and the rest would follow.
Designed by Italian firm Pininfarina, the Furio range will set a new benchmark in this segment, company officials said.
“The unveiling of the new Furio range of ICV trucks is a defining moment for our truck and bus business as we are set to enter a new orbit and become a full-range commercial vehicle player,” Dr. Pawan Goenka, MD, M&M said. He said with this, Mahindra will become the only company in the world to offer goods carriers capacities ranging from half a tonne to 49 tonnes. Last year, all the players together sold about 1.5 lakh such trucks. M&M is eyeing a market share of 6%, said Vinod Sahay, CEO, Mahindra Truck & Bus and Construction Equipment Division.
(The writer was in Pune at the invitation of M&M.)
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