Bajaj Auto Ltd. has appointed Rakesh Sharma as its first chief commercial officer (CCO) to complement the offices of the ED and the CTO.

The CCO would be responsible for product harmonisation leading to ‘one world, one product’ marketing synergies, creating ‘one brand, one position,’ customer focus resulting in ‘one company, one quality’ and corporate alignment facilitating ‘one stakeholder, one message,’ the firm said. All heads of departments would now report to the CCO, Bajaj said.

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