ESPN has announced that Grammy-winning music producer Timbaland and global superstar Justin Timberlake will work with the network throughout the 2023-24 NFL season to curate music for select “Monday Night Football” games.
The curated music from Timbaland and Timberlake will run in “Monday Night Football” promotional spots, live telecasts and pre-game shows for seven weeks this season.
Beatclub, a music creator platform founded by Timbaland, will have its users and A&R team supporting the duo in the music creation for the season.
For the first act of the curation, Timbaland and Timberlake, alongside Canadian singer-songwriter Nelly Furtado, released a new single “Keep Going Up” via Mosley Music Group/Def Jam Recordings on Friday. It will be the track for ESPN‘s Week 1 “Monday Night Football” promotional spot featuring Aaron Rodgers’ New York Jets debut against the Buffalo Bills.
“Football and music go hand-in-hand, like the iconic Timbaland and Justin Timberlake duo, who collaborate on music to near perfection,” said ESPN Senior Director of Sports Marketing Curtis Friends. “ESPN’s Monday Night Football music curatorship is popular with fans given the access this partnership provides to new and unexpected combinations of music with sport.”
He added, “We’ve had Diplo, DJ Khaled, Drake, and Marshmello and this fifth season, for the first time, we have two curators in Timbaland/JT we know will energize all us fans for this NFL football season.”
(Photo: Eric Ray Davidson)
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